The Story
Mark Goldstein joined BBDO Worldwide in March of ‘05 with a single goal: leverage BBDO’s incredible creative and business skills to help grow the agency beyond anyone’s expectations.
Mark’s track record would suggest this wasn’t an idle promise. Before joining BBDO he led winning new business pitches resulting in almost $2 billion of billings and in 7 years has helped BBDO gain over $3.5 billion of billings as well as Network of The Year status from AD AGE, ADWEEK, and Campaign. At BBDO he served on the New York, North American, and Worldwide Boards.
As Chief Marketing Officer at BBDO Mark led the winning pursuit of Bank of America, Motorola, Lowe’s Home Centers, Best Buy, HP’s Imaging & Printing Group, Mercedes Benz, Target, the NFL, J&J’s worldwide Baby franchise, and many others.
Before BBDO, he made a short stop at Interpublic as CMO of their Partnership division, best defined by his successful leadership of six IPG agencies in pursuit of the worldwide Nokia multi-media business.
And before that, he was Chief Marketing Officer at Fallon Worldwide from 1993 until the summer of 2004. He was the driver of the agency’s successful new business efforts (from $185mm in billings to almost $1bb), and doubled as the head writer of the presentations that charged Fallon’s substantial growth. The win list included some of the world’s most well-known brands, such as Citi, BMW, Sony, EDS, Nordstrom, Holiday Inn, United Airlines, Qualcomm, Nikon, and others.
Surprisingly, Mark started his career on the creative side, as a writer and copy supervisor at Leo Burnett before becoming creative director and then agency president at Earle Palmer Brown, where he helped grow the agency from $3 million to $410 million in billings.
He has served for 20 years on the board of Northwestern University’s Medill School of Journalism. And in April of 1997 he was a member of the inaugural group inducted into Medill’s Hall of Achievement. Advertising Age named him to their inaugural “40 Brightest Under 40” –back when he was under 40. He is on HP’s Executive Board of Advisors for its Imaging & Printing Group.
Mark received a BSJ and MSJ in advertising from Northwestern University. He lives in Naples FL with his wife Linda and commutes to Manhattan. His favorite things are collecting contemporary art, listening to music at high volumes, and not talking to his seatmate on airplanes.